Editorial Guidelines
Editorial Guidelines For Deck Builders Palmerston North
At Deck Builders Palmerston North, we are committed to delivering clear, reliable, and expert-driven content for homeowners, developers, contractors, and property managers across Palmerston North and New Zealand. Whether we are explaining the process of deck construction, comparing decking options, or sharing best practices for maintenance services, every article reflects our core values: clarity, expertise, professionalism, and trust.
These editorial guidelines are designed to assist our in-house writers, digital partners, and third-party contributors in producing high-quality content that aligns with the tone, purpose, and technical integrity of Deck Builders Palmerston North.
1. Accuracy And Trustworthiness
All content published under the Deck Builders Palmerston North brand must be factual, up-to-date, and based on real-world deck building services and outdoor living space experience.
Technical Precision: Ensure all information about deck construction, building consent, timber decking, composite materials, and safety practices reflects current industry standards in New Zealand.
Verified Sources: When citing data or regulations, use reputable sources such as local council guidelines, the NZ Building Code, or recognised materials suppliers.
Citations: All statistics or referenced data must be credited and linked, where appropriate, to trustworthy sources.
2. Brand Voice And Tone
The voice of Deck Builders Palmerston North is professional, knowledgeable, and community-focused.
Authoritative Yet Approachable: We share expertise without using overly technical language.
Helpful And Empowering: Our content should guide readers to make confident decisions about their deck projects.
Define Technical Terms: When using terms like “multi level decks,” “structural integrity,” or “sustainable materials,” define them simply for a general audience.
3. Formatting And Readability
Our content should be easy to navigate, visually clear, and well-structured.
Use H1 for titles, H2 for main sections, and H3 for subtopics.
Keep paragraphs short (2–4 sentences) and spaced for readability.
Use bullet points and bolding to highlight key concepts.
Include direct calls to action like: “Contact Deck Builders Palmerston North today for a free quote.”
4. SEO And Online Discoverability
Optimised content helps potential customers find Deck Builders Palmerston North services faster.
Keyword Integration: Use natural language to include terms like “deck builders Palmerston North,” “timber decking,” and “custom deck design.”
Meta Descriptions: Write compelling summaries that include the focus keyword and encourage clicks.
Internal Linking: Reference related pages such as services, FAQs, or the contact page to improve navigation and SEO.
5. Originality and Ethics
All content must be authentic, tailored to Asphalt Driveways Auckland, and uphold editorial integrity.
- No Plagiarism: Avoid reusing competitor content or AI-generated filler. Every word must reflect our knowledge and brand.
- Proper Credit: Attribute all third-party tools, images, or references.
- Human Review: Content may be supported by AI, but it must be edited and signed off by a qualified team member.
6. Media And Visual Standards
Images, diagrams, and videos must support the topic and reflect real projects by Deck Builders Palmerston North.
Use authentic photos from past work whenever possible.
Ensure all images are high resolution, mobile-friendly, and legally licensed.
Include descriptive alt text for accessibility and SEO.
7. Key Content Categories
Content for Deck Builders Palmerston North generally falls into the following categories:
Deck Planning Guides: How to choose materials, prepare your site, and budget for your project.
Construction Process Overviews: Step-by-step explanations from framing to finishing touches.
Maintenance And Care: Seasonal upkeep tips, cleaning advice, and repair guidance.
Project Spotlights: Before-and-after features, testimonials, and case studies.
Regulation And Compliance: Understanding building consent and local council rules.
Cost Insights: Budgeting tips and factors that affect the cost to build.
8. Editorial Workflow
Our publishing process ensures every article meets brand standards.
Initial Review: Drafts are checked for tone, structure, and accuracy.
Editing: Refinements are made to improve clarity, engagement, and SEO.
Final Approval: A senior editor signs off before publishing.
Ongoing Review: Content is updated regularly for accuracy and relevance.
9. Accessibility And Inclusivity
We create content that is inclusive and accessible to all readers.
Inclusive Language: Avoid stereotypes or exclusionary terms.
Accessibility: Format content for readability, including use by screen readers.
Disclosure: Clearly mark any sponsored or promotional content.
10. Content Longevity And Updates
Our content remains current and useful long after publication.
Review Cycle: Articles are reviewed every 6–12 months.
Timely Corrections: Any inaccuracies are promptly fixed and noted.
Evergreen Focus: Prioritise topics that remain relevant over time while updating them with new information.
Want To Contribute?
Do you have experience in deck construction, landscaping services, or custom design? We welcome contributions that match the goals and tone of Deck Builders Palmerston North.
📧 Send your pitch or article idea to: info@deckbuilderspalmerstonnorth.co.nz
Help us grow Deck Builders Palmerston North’s library of trusted resources and inspire property owners across Palmerston North with insightful, accurate, and professional content.
To learn more or connect with our editorial team, visit our Contact Us page at: https://deckbuilderspalmerstonnorth.co.nz/
